February 2019: The Sudden Filler Street Problem

This is something that last year I considered possible but shrugged off at the time. Perhaps I should have given it more thought, because here we are. Filler Street already trended low as far as view counts went, but “How to Fight your Dragon” hit a new low. “Not even 24 views in 24 hours” low. It’s made me reconsider a lot of things.

While Filler Street was partly meant to experiment, it was also meant to provide easier-to-produce content that I could put out regularly. The ultimate goal there was to grow Starstreak Media as much as possible before Feature Film 2’s announcement and release. But I’ve seen the opposite response, as the subscriber count stalled for several days around the time both Filler Street episodes went up. I don’t mind that I’m losing some subscribers—it’s expected given my year and a half of inactivity—but it was much more pronounced there. Combined with the lack of views, it became clear people didn’t care about Filler Street. So the question became, did I care about it?

I haven’t mentioned it before but I’m a huge fan of Nintendo’s Metroid franchise. Coincidentally, the day “How to Fight your Dragon” was the same day Nintendo announced that they were restarting *Metroid Prime 4* from scratch. The game wasn’t meeting expectations, so rather than push out a poor or mediocre product, they chose to delay development so they could publish something they were proud of.

I’m not proud of Filler Street the way I am about Last Stand or Knightrise or The Dust of Ormiin. It existed to provide content, but it was content that neither viewers nor myself cared enough about. With that in mind, I think it’s time for Filler Street as it was originally intended to end.

The production I’ve already completed won’t go to waste. My new plan is to film the end of the Cold Trail story arc and then produce all remaining Filler Street content as a single video. That way it’s just one more video for people who don’t care about it to skip over and it doesn’t dominate content on my channel. This does mean that two+ videos per month is no longer feasible. One each month is the best I can see happening at this point. Unfortunate, but…

YouTube channels are defined by the majority of their content. And if the majority of my content is filler, what’s the point? I would rather make every video a quality piece worth clicking on instead of mediocre content worth skipping. And without the pressure and time commitment of a new video every week, I can shift the effort and energy that would have been given to Filler Street into short films and Feature Film 2.

Sorry Paul Brickman, but I have bigger fish to fry.

-mysteriouspi

Director of Starstreak Media

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